Message from the Representative President
We will contribute the bright, healthy lifestyles of our customers by providing foods that are both delicious and enjoyable.
Kibun Foods Inc. Representative President Hiroshi Tsutsumi
Kibun Foods was founded in Hatchobori, Tokyo in 1938 as a rice sales business, moved its base to Tsukiji, became a seafood wholesaler, and then began manufacturing fish paste-based products. In our history of more than 85 years, we have taken on many challenges.
Based on the founder's desire to "deliver good products to customers while they are still fresh," we laid the foundations for manufacturing and selling fish paste-based products, including product packaging, development of surimi, and the establishment of a refrigerated distribution network. Since then, we have continued to provide a wide variety of products that will remain in the memory of Japanese people, such as the long-selling products "Chee-chiku", "Uogashi-age", and "Healthy Noodle" that meet the health consciousness. The Kibun Group operates an extensive business centered on the manufacturing and marketing of these chilled foods.
Since being established in 1938, the Company has grown into a corporate group with net sales of more than 100 billion yen. I believe that this achievement reflects the loyal faithful patronage we have received from our customers as well as our ongoing commitment to the founding spirit "Innovation, meeting New Challenges, and Dreams."
At the Kibun Group, our manufacturing philosophy is grounded in the following understanding: "When in doubt, do not purchase the stock, do not produce, do not ship, and do not sell." This philosophy has been inculcated in all of Kibun's employees for the past 50+ years, long before the phrase "food safety" became widespread.
It is our conviction that food cannot be called truly delicious unless it is safe, and we aim to deliver great-tasting foods to meet the needs of customers and the times with ever-greater precision. Driven by this dual commitment, we will continue to strive relentlessly in all of our business activities.
Looking ahead to our 100th anniversary, the Kibun Group has launched the "Midterm Management Plan 2026" for three years from fiscal 2024 to execute our vision,to become a "Comprehensive Food Group", a "Development-oriented company" and a "Global company". We have always contributed to the bright and healthy lives of our customers by providing delicious and enjoyable food while prioritizing food safety, capturing the diversity of various trends and needs for food that are becoming apparent on a global scale. We will continue to support everyone's wellness lifestyle through food-related business development not only in Japan but also globally, so that we can reach our vision "to contribute to a world of health and well-being through the power of Japanese food", by working to improve corporate value for the future and activities for the realization of a sustainable society.
We look forward to your continued support and guidance to the Kibun Group.
