Corporate Information

Japanese

Corporate Information TOP > Kibun Group

Corporate Information

Kibun Group

What's Kibun

The Kibun Group includes Kibun Foods Inc. and 14 consolidated subsidiaries (7 in Japan and 7 overseas), 1 nonconsolidated subsidiary (in Japan), and 3 equity method affiliates (1 in Japan and 2 overseas). Our main businesses are manufacturing and sales of food products, including fish paste-based products, side dishes, and marine delicacies, as well as purchasing and sales of other food products.
Our business divisions are responsible for domestic foods, overseas foods, and food-related operations.

Message from the Representative President

We will contribute the bright, healthy lifestyles of our customers by providing foods that are both delicious and enjoyable.

Kibun Foods Inc. Representative President Hiroshi Tsutsumi

Kibun Foods Inc. Representative President  Hiroshi Tsutsumi

Kibun Foods was founded in Hatchobori, Tokyo in 1938 as a rice sales business, moved its base to Tsukiji, became a seafood wholesaler, and then began manufacturing fish paste-based products. In our history of more than 85 years, we have taken on many challenges.

Based on the founder's desire to "deliver good products to customers while they are still fresh," we laid the foundations for manufacturing and selling fish paste-based products, including product packaging, development of surimi, and the establishment of a refrigerated distribution network. Since then, we have continued to provide a wide variety of products that will remain in the memory of Japanese people, such as the long-selling products "Chee-chiku", "Uogashi-age", and "Helathy Noodle" that meet the health consciousness. The Kibun Group operates an extensive business centered on the manufacturing and marketing of these chilled foods.

Since being established in 1938, the Company has grown into a corporate group with net sales of more than 100 billion yen. I believe that this achievement reflects the loyal faithful patronage we have received from our customers as well as our ongoing commitment to the founding spirit "Innovation, meeting New Challenges, and Dreams."

At the Kibun Group, our manufacturing philosophy is grounded in the following understanding: "When in doubt, do not purchase the stock, do not produce, do not ship, and do not sell." This philosophy has been inculcated in all of Kibun's employees for the past 50+ years, long before the phrase "food safety" became widespread.
It is our conviction that food cannot be called truly delicious unless it is safe, and we aim to deliver great-tasting foods to meet the needs of customers and the times with ever-greater precision. Driven by this dual commitment, we will continue to strive relentlessly in all of our business activities.

The Kibun Group has launched the "Midterm Management Plan 2023" for three years from fiscal 2021 with the aim of improving corporate value. Today, amidst various social issues and drastic environmental changes around the world, there is a growing demand for the realization of a sustainable society. We will face these changes, evolve the trust and technology we have cultivated over our 85-year history, and continue to grow as a sustainable company. Our mission (Purpose), "Kibun Group will contribute the bright, healthy lifestyles of our customers by providing foods that are both delicious and enjoyable" is the cornerstone of our corporate activities. We will organically demonstrate the comprehensive strength of our group and support your wellness life through the development of food-related businesses not only in Japan but also globally.

We look forward to your continued support and guidance to the Kibun Group.

The feelings contained in
our Heart Flower logo

KIBUN LOGO

Kibun's logo is the Heart Flower.
It comprises three hearts
—representing us (the manufacturer),
our distributors, and our consumers
—and expresses the importance of heart-to-heart contact, the splendor of partnership, and our gratitude.

The Kibun brand is
our guarantee of quality

Back in the days when oden ingredients and hanpen were sold without packaging, no matter how excellent the quality, products could not be distinguished from the competition once they were displayed in the store. “Kibun's products are outstanding!"? With supreme confidence in the quality of our products and a sense of responsibility, in 1951 we started selling products emblazoned with the Kibun brand, because we wanted customers to learn just how great the Company's branded products were.

This enabled customers to recognize the Kibun brand anywhere at a glance. Conversely, if there was a problem with a product, the Company would lose customers' trust, and so we maintained a steadfast commitment to a quality-first philosophy. The Kibun brand makes clear that we take responsibility for guaranteeing the quality of our products. Although nowadays the process of imprinting the brand is automated for some products, we still strive to produce high-quality products, keeping in mind the tradition of times past, when the brand iron was pressed by hand with the greatest care onto each product one by one.

Kibun Group list

Domestic foods※1
Overseas foods※2
  • Kibun Foods (U.S.A.),Inc.[U.S.A.]
    Details
  • Kibun (Thailand) Co.,Ltd.[Thailand]
    Details
  • Kibun Hong Kong Co.,Ltd.[Hong Kong]
    Details
  • Kibun Foods Singapore Pte.,Ltd.[Singapore]
    Details
  • Kibun Korea Inc.[South Korea]
    Details
  • Kibun Europe B.V.[Netherlands]
    Details
  • Kibun China Co.,Ltd.[P.R.C.]
    Details
  • Yilin Kibun Corporation[Taiwan]
    Details
  • Pulmuone-Kibun Co.,Ltd.[South Korea]
    Details
Food-related businesses※3

※1：In Japan, we manufacture and sell food products, such as fish paste-based products, side dishes, and marine delicacies. As well, we import/export, purchase, and sell marine products, such as surimi (fish paste), agricultural, livestock, and fish paste-based products.

※2：Overseas, we manufacture and sell food products, such as fish paste products, as well as import/export, purchase, and sell agricultural, livestock and marine products, such as fish paste-based products and surimi.

※3：Our main food-related business is the logistics operations of Kibun Fresh System Co., Ltd., a Kibun subsidiary, that also has information systems and reliable delivery to customers of the Kibun Group. We also provide logistics services for companies outside the Group by employing shared delivery and other systems. Other businesses include office services, restaurants, advertising/promotion, and entrusted inspection for food safety and hygiene. We focus as well on external sales of other businesses by using the know-how cultivated within the Group.

Kibun brought innovation to Japan's culinary traditions.

Osechi

Traditional Japanese New Year foods called osechi started as offerings to agricultural deities at the New Year. During the course of a 1,000-year history from the Heian period up to today, osechi has continued to convey the beauty and heart of Japan's New Year's celebrations while reflecting diverse manners, customs, and food circumstances through the ages.

“Traditions develop by changing to suit the times.” Based on that notion, Kibun has continually proposed ways to refine numerous traditional foods, including osechi, making them more familiar and modern and also more delicious. Just because a food is traditional does not mean that it is best to continue making it with the same flavor as in the old days and with the traditional processes.

The drive to change time-honored “traditional foods” into “foods eaten at the family dining table”- that is the innovation and daring to accept new challenges exemplified by the Kibun spirit.

Taste preferences change with the times. Family structures and lifestyles are trending towards nuclear families, with a falling birthrate and the aging of society, and with an increasing number of dual-income households. Consequently, we have constantly provided novel delicious tastes and convenience with flavorings and production methods that are just right for the times, packages and other methods of supply designed with quality considerations in mind, and suitableness for distribution channels such as supermarkets and convenience stores that make purchasing products easier and more accessible.

This journey toward innovation is not over yet; Kibun is determined to continue creating new food traditions that meet the needs of the times.

Page Top