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Kibun Group

What's Kibun

The Kibun Group includes Kibun Foods Inc. and 14 consolidated subsidiaries (7 in Japan and 7 overseas), 1 nonconsolidated subsidiary (in Japan), and 3 equity method affiliates (1 in Japan and 2 overseas). Our main businesses are manufacturing and sales of food products, including fish paste-based products, side dishes, and marine delicacies, as well as purchasing and sales of other food products.
Our business divisions are responsible for domestic foods, overseas foods, and food-related operations.

Message from the Representive chairman

New Stage in Food Culture with the Kibun Spirit of Innovation,New Challenges, and Dreams

Representative Chairman Masahito Hoashi

Representative Chairman  Masahito Hoashi

For the Growth of the Company

The Kibun Group operates an extensive business centered on the manufacturing and marketing of chilled foods, the core of which is fish paste-based products. Since being established in 1938, the Company has grown into a corporate group with net sales of more than 100 billion yen. I believe that this achievement reflects the loyal faithful patronage we have received from our many customers as well as our ongoing commitment to innovation, meeting new challenges, and our dreams. This is our founding spirit, and it is based on thinking and acting from our customers' perspectives and being grateful to them.

Staying ahead of the times and living in harmony with society

Today, the values of foods are diversifying in response to the changing times and shifts in lifestyle. In line with the belief that traditions develop precisely because they transform in ways suited to the times, we will act in harmony with society, and we are working on ideas and technical innovations that do not just meet current demands but those that are ahead of the times.
In particular, we are focusing on fish paste-based products that are attracting attention worldwide for their health value. We pursue better tastes and health by bolstering our marketing in Japan, while respecting every region's food culture, and by proposing new values overseas by strengthening product development.

Kibun's manufacturing philosophy and commitment to our customers

At the Kibun Group, our manufacturing philosophy is grounded in the following understanding: "When in doubt, do not purchase the stock, do not produce, do not ship, and do not sell." This philosophy has been inculcated in all of Kibun's employees for the past 50+ years, long before the phrase "food safety" became widespread.
It is our conviction that food cannot be called truly delicious unless it is safe, and we aim to deliver great-tasting foods to meet the needs of customers and the times with ever-greater precision. Driven by this dual commitment, we will continue to strive relentlessly in all of our business activities.

Message from the Representive President

We will contribute the bright, healthy lifestyles of our customers by providing foods that are both delicious and exciting.

Representative President Hiroshi Tsutsumi

Representative President  Hiroshi Tsutsumi

Kibun Group aims to provide great tasting, high-quality and safe products that customers can use without worry.

Kibun puts every effort into the provision of the highest quality products and the development of new products in the key categories of fish paste-based products, side dishes and Osechi (traditional Japanese New Year foods). We have worked to strengthen production control, hygienic management, and distribution system prioritizing safety so that our customers can eat with peace of mind.

Kibun has a duty to respond to diversification in dietary habits and to make sure food traditions gets passed down to future generations.

To this end, we meet needs resulting from differing dietary habits by offering products that help maintain and promote health that have a limited sugar and salt content, such as Sugar-Free Noodles, as well as products that respond to the trend in simplification in line with changing lifestyles, such as the increase in working women. At the same time, over many years we have continued to convey the preciousness of ancient Japanese traditional culture and the magnificence of Washoku, Japanese cuisine, which has been recognized as a world cultural heritage.

Kibun was founded on the principle of doing everything with a sense of appreciation.

The food industry is built on appreciation—an appreciation of nature's bounty (raw ingredients), an appreciation for customers who consume products, and an appreciation of everyone involved in the logistics of delivering these products. Our Heart Flower logo symbolizes our appreciation and is a sign of our firm commitment to continue operating with this in mind.

Based on this commitment, we seek to create social value underpinned by our appreciation of our customers. Keeping in mind our mission to make contribution to the bright, healthy lifestyles of our customers by providing foods that are both delicious and exciting, we will continue striving to make the total power of the Kibun Group more organically available, stronger and more energetic, not only domestically but also globally, to enhance corporate value through the development of a broad range of food-related businesses.

The feelings contained in
our Heart Flower logo

KIBUN LOGO

Kibun's logo is the Heart Flower.
It comprises three hearts
—representing us (the manufacturer),
our distributors, and our consumers
—and expresses the importance of heart-to-heart contact, the splendor of partnership, and our gratitude.

The Kibun brand is
our guarantee of quality

Back in the days when oden ingredients and hanpen were sold without packaging, no matter how excellent the quality, products could not be distinguished from the competition once they were displayed in the store. “Kibun's products are outstanding!”? With supreme confidence in the quality of our products and a sense of responsibility, in 1951 we started selling products emblazoned with the Kibun brand, because we wanted customers to learn just how great the Company's branded products were.

This enabled customers to recognize the Kibun brand anywhere at a glance. Conversely, if there was a problem with a product, the Company would lose customers' trust, and so we maintained a steadfast commitment to a quality-first philosophy. The Kibun brand makes clear that we take responsibility for guaranteeing the quality of our products. Although nowadays the process of imprinting the brand is automated for some products, we still strive to produce high-quality products, keeping in mind the tradition of times past, when the brand iron was pressed by hand with the greatest care onto each product one by one.

Kibun Group list

Domestic foods※1
Overseas foods※2
  • Kibun Foods (U.S.A.),Inc.[U.S.A.]
  • Kibun (Thailand) Co.,Ltd.[Thailand]
  • Kibun Hong Kong Co.,Ltd.[Hong Kong]
  • Kibun Foods Singapore Pte.,Ltd.[Singapore]
  • Kibun Korea Inc.[South Korea]
  • Kibun Europe B.V.[Netherlands]
  • Kibun China Co.,Ltd.[P.R.C.]
  • Yilin Kibun Corporation[Taiwan]
  • Pulmuone-Kibun Co.,Ltd.[South Korea]
Food-related businesses※3

※1:In Japan, we manufacture and sell food products, such as fish paste-based products, side dishes, and marine delicacies. As well, we import/export, purchase, and sell marine products, such as surimi (fish paste), agricultural, livestock, and fish paste-based products.

※2:Overseas, we manufacture and sell food products, such as fish paste products, as well as import/export, purchase, and sell agricultural, livestock and marine products, such as fish paste-based products and surimi.

※3:Our main food-related business is the logistics operations of Kibun Fresh System Co., Ltd., a Kibun subsidiary, that also has information systems and reliable delivery to customers of the Kibun Group. We also provide logistics services for companies outside the Group by employing shared delivery and other systems. Other businesses include office services, restaurants, advertising/promotion, and entrusted inspection for food safety and hygiene. We focus as well on external sales of other businesses by using the know-how cultivated within the Group.

Kibun brought innovation to Japan's culinary traditions.

Osechi

Traditional Japanese New Year foods called osechi started as offerings to agricultural deities at the New Year. During the course of a 1,000-year history from the Heian period up to today, osechi has continued to convey the beauty and heart of Japan's New Year's celebrations while reflecting diverse manners, customs, and food circumstances through the ages.

“Traditions develop by changing to suit the times.” Based on that notion, Kibun has continually proposed ways to refine numerous traditional foods, including osechi, making them more familiar and modern and also more delicious. Just because a food is traditional does not mean that it is best to continue making it with the same flavor as in the old days and with the traditional processes.

The drive to change time-honored “traditional foods” into “foods eaten at the family dining table”- that is the innovation and daring to accept new challenges exemplified by the Kibun spirit.

Taste preferences change with the times. Family structures and lifestyles are trending towards nuclear families, with a falling birthrate and the aging of society, and with an increasing number of dual-income households. Consequently, we have constantly provided novel delicious tastes and convenience with flavorings and production methods that are just right for the times, packages and other methods of supply designed with quality considerations in mind, and suitableness for distribution channels such as supermarkets and convenience stores that make purchasing products easier and more accessible.

This journey toward innovation is not over yet; Kibun is determined to continue creating new food traditions that meet the needs of the times.

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