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Communication

Spreading smiles through food to families and society at large. Kibun communicates the Kibun Spirit to the world.

Since the early years of its founding Kibun has placed importance on communication with customers, including using delivery bicycles and telephone poles as advertising media.
Through food Kibun has a close connection to people's lives. But, Kibun not only delivers delicious tastes to dining tables, it also actively undertakes social and cultural activities. Kibun's communication efforts give shape to our feelings of gratitude to customers.

A Kibun signboard hanging on a telephone pole on Showa Street and a Kibun delivery bicycle in the foreground

A Kibun signboard hanging on a telephone pole on Showa Street and a Kibun delivery bicycle in the foreground

Praying that it will warm hearts, we intend to keep Washoku (traditional Japanese cuisine) culture going into the next generation.

Kibun has long been a patron of sumo, Japan's national sport. This patronage began when the founder of Kibun gave outfits with the Kibun name emblazoned on the back to sumo ushers, who call the names of wrestlers, as a means of providing support to sumo when there were no supplies during the postwar period. Nowadays many companies do this, but Kibun was the forerunner.

Kibun has long been a patron of sumo

A set of “Oshogatsu Iroha Karuta” produced by Kibun. We created these cards out of a desire to pass on to the next generation the traditional culture that have been established by our ancestors, such as important New Year’s events.

A set of “Oshogatsu Iroha Karuta” produced by Kibun
Kibun became an official member of the Institute of Japanese Culture National Congress

Kibun became an official member of the Institute of Japanese Culture National Congress, which serves to further protect and pass on Japanese food culture. A variety of activities increase awareness of Japan's food culture, with a focus on New Year's foods.

Providing multifaceted information that is beneficial to customers' lives, including good health and fun.

Additionally, Kibun attempts to nurture a wide base of loyal customers by sending out multifaceted information that benefits people's lives. Some of the many ways in which we do this include TV commercials, recipe cards and activities such as website, SNS, and events, etc., that offer original menu suggestions for enjoying seasonable foods.

The Sugar-Free Noodles
Counter featuring dishes made with Sugar-Free Noodles at an event attended by influencers

Counter featuring dishes made with Sugar-Free Noodles at an event attended by influencers

Running a food stall at the Low Carbo Festival in an underground walkway in Tokyo

Running a food stall at the Low Carbo Festival in an underground walkway in Tokyo

Oden
Leaflets and a website that convey the health benefits of oden

Leaflets and a website that convey the health benefits of oden

An oden and kanzake (warmed sake) event at Ryogoku Station in Tokyo

An oden and kanzake (warmed sake) event at Ryogoku Station in Tokyo

Osechi
Cooking class on osechi

Cooking class on osechi

A TV commercial that became a tradition at year-end

A TV commercial that became a tradition at year-end

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