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Overseas Businesses Development

Bringing Kibun to dining tables worldwide.With the desire to contribute to bright and healthy diets.

The Kibun Group—with sales companies in the US, Asia, and Europe, and a food plant in Thailand—strives to become a trusted brand loved by customers around the globe.

The Kibun Group

In Europe, the US, and other countries around the world, eating habits centered on livestock meat are being reconsidered along with a recent focus on health-conscious diets. In line with this approach, seafood has become more popular, and fish paste-based products, including Washoku (traditional Japanese cuisine), are attracting attention. Gluten-free foods are also a hot topic in North America.

Kibun is working hard to increase sales outside Japan, including crab-flavored seafood as an ingredient in foods such as sushi rolls and as a topping for salads, and Healthy Noodle, made from tofu lees powder and konjak flour. In this way, we are contributing to the happy and healthy lives of our customers.

Kanimi / Healthy Noodle

What is Kibun Crab-flavored seafood

What is Kibun Crab-flavored seafood

Crab-flavored seafood created by Japan's culture of enjoying fish.Today it is an international seafood product loved by people worldwide.

Crab-flavored seafood, a new fish paste-based product developed in the 1970s, is even produced outside Japan. Along with tofu and sushi, crab-flavored seafood, known in North America as crab sticks and imitation crabmeat, and in Europe as surimi, is now popular outside Japan.

More than just a new style of processed fish product, it is a major triumph for traditional Japanese food, being the product that spread kamaboko, which is eaten commonly in Japan, to dining tables around the world.

Crab-flavored seafood is a fish paste-based product that allows you to enjoy the flavor of crab, including the texture, shape, color, and taste of the crabmeat. The Kibun Group mainly manufactures and sells three types of crab-flavored seafood.

Types of crab-flavored seafood
As a stick

●As a stick, where sheets of kamaboko are shredded into strings and then made into a stick shape with a concentrator.

As a chunk type

●As a chunk type in which chopped kamaboko is stuck together with fish paste and shaped like crab.

As a diagonal type

●As a diagonal type made more like real crabmeat by adding fine diagonal cuts.

Sales companies sell crab-flavored seafood—produced at Kibun (Thailand) Co., Ltd. as well as food plants in Japan—to supermarkets and restaurants.

Factory and production at Kibun (Thailand) Co., Ltd.

Factory and production at Kibun (Thailand) Co., Ltd.

Factory and production at Kibun (Thailand) Co., Ltd.

Factory and production at Kibun (Thailand) Co., Ltd.

What is Kibun Healthy Noodle

What is Kibun Healthy Noodle

Healthy Noodle is an innovative noodle invented in Japan.Made from powdered tofu lees and konjak flour, these noodles support a healthy lifestyle.

Under the name Sugar-Free Noodles, Healthy Noodle is popular in Japan with people who want sugars but can't eat them, and with people who want to lose weight, especially those who are concerned about sugars.

This noodle was developed by Kibun using processing technology that makes konjac into a noodle shape. The predecessor of Sugar-Free Noodles, Salad de Noodle, made with tofu lees as the main ingredient, was launched in 2011, and the name was changed in 2013 to Sugar-Free Noodles. Later, in 2016, we started selling this product as Healthy Noodle in North America.

With the growing interest in healthy lifestyles and dietary restrictions caused by food allergies, gluten-free products and foods that are sugar, fat, cholesterol or dairy free have increased in popularity in Europe and the US. Given this trend, Healthy Noodle has gained a reputation for being healthier than regular wheat noodles.

Healthy Noodle

Healthy Noodle is sugar, fat, cholesterol and dairy free.

Healthy Noodle

Noodles made from tofu lees powder and konjak flour: main ingredient is tofu lees made using our unique soya bean production technology. Tofu lees are mixed with sodium alginate derived from seaweed, which acts as a binder, and konjak flour, to produce a healthy noodle with a wheat-like texture. Safe food product free from preservatives.
Zeromen was developed especially for Japanese people in North America.

Chee Chiku was selected as one of 40 processed foods with global export potential.

Launched as a fish paste-based product In 1997, Chee Chiku is cheese wrapped in a ring shape inside chikuwa tubes. With a delicious taste full of originality, it gained immediate popularity after being launched, and in 2000 was awarded a Minister of Agriculture, Forestry and Fisheries Award.

Then, in 2009 the Chee Chiku, which is perfect as an hors d'oeuvre or finger snack, was voted onto the Ministry of Agriculture, Forestry and Fisheries' list of "Forty Processed Foods with Export Promise that the World will Appreciate." Products on this list were chosen in a contest to pick out Japan's processed foods that suit foreign palates. The judges in the contest were 134 foreign residents of Japan, including staff members of foreign embassies. Selection to this list can be taken as proof that Kibun's fish paste-based products have a flavor that is loved not only in Japan but now worldwide.
In response to the popularity of wasabi outside Japan, Wasabi Chee Chiku, which is also sold in Japan, has been on sale in North America and Hong Kong since 2020.

Chee Chiku

Other international activities

Our wide array of activities include selling oden ingredients and osechi products, and operating restaurants.

Demonstration sales of fish paste-based products at a special salesfloor in a department store

Demonstration sales of fish paste-based products at a special salesfloor in a department store

Restaurant in Hong Kong

Restaurant in Hong Kong

As well, we will strive to popularize Japanese food and fish paste-based products through such initiatives as exhibiting at the Seafood Expo Global, the EU's largest fisheries-related exhibition, and Japan's Food Export Fair sponsored by the Ministry of Agriculture, Forestry and Fisheries and JETRO.

Seafood Expo Global, the trade show specializing in processed seafood and fresh fish

Seafood Expo Global, the trade show specializing in processed seafood and fresh fish

We exhibited food fair aimed at exports, which was attended by many overseas buyers

We exhibited food fair aimed at exports, which was attended by many overseas buyers

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