Corporate Information-Kibun's Major Products

Kibun's Major Products

We determined that we should help enrich our customers' lives by providing them with delicious and enjoyable foods.

Fish paste-based products

Different parts of Japan have created fish paste-based products that have become closely associated with local cuisine. We will pursue great taste and health while proposing new value that respects regional food cultures.

Hanpen

The appeal of fluffy, melt-in-the-mouth hanpen is that it is low in fat and healthy. The hallmark of Kibun's hanpen is that is stays soft and fluffy even when grilled.
We offer a variety of hanpen products to suit consumer's requirements, such as different sizes, low sodium, and a sandwich filled with cream cheese.

Kamaboko / Sasakama

Characterized by a supple texture, kamaboko is the best-known fish paste-based product. In addition to the typical red and white kamaboko, we also sell grilled kamaboko with pieces of octopus inside and kamaboko with patterns that show up as characters in cross-section.
In 2017, we launched a new product: kamaboko made into the three-dimensional shapes of characters. It has been well received as perfect as a topping for foods and in children's bento lunch boxes.

Satsuma-age

Satsuma-age is delicious as is, grilled, or boiled.
Shakitto Tamanegi Ten, one of our leading products, is the best-selling product in Japan among satsuma-age with other ingredients mixed into the fish paste. For this product, sold in trays, we succeeded in making it long-lasting while maintaining the appearance of volume and freshness by using Freshpack packaging.

Uogashi-age

The half-moon-shaped satsuma-age Uogashi-age, launched in 1985, is a unique Kibun-only product. Characterized by a soft, smooth texture, it is made by blending surimi white fish paste and tofu, and has been loved by many customers for a long time.
We also offer seasonal flavor variants, such as edamame (green soybeans) and gomoku (a mixture of minced vegetables, fish, and meat).

Chikuwa

The word chikuwa can refer to both raw chikuwa, which is delicious eaten as is, or grilled chikuwa, which is very tasty when heated. Kibun's leading raw chikuwa product, Takebue, is characterized by a mellow flavor made with sun-dried bay salt and salt made by burning seaweed. Just by adding this to any dish, grilled chikuwa made with sea bream dashi (stock) imparts a wonderful umami texture.

Chee Chiku

Chee Chiku is Kibun's original chikuwa with a creamy ring of cheese inside made by adding Camembert powder between layers of surimi fish paste.
Launched in 1996, this product won a Minister of Agriculture, Forestry and Fisheries Award at the National kamaboko Fair in 2001. Even now, we continue to come out with new flavors, making Chee Chiku a long-selling product loved by many.

boil-in-the-bag oden

Kibun developed the industry's first boil-in-the-bag oden in 1964 out of a desire to create an innovative oden that can save customers the trouble of cooking.
These products can be stored at room temperature for a long time and can be prepared quickly (just by heating them up). In addition to our regular oden Ichinin Mae product, we offer Gotochi oden, a series of oden products based on regional styles.

Side dishes

Kibun makes and sells a wide range of processed foods to meet all kinds of everyday food requirements, from Chinese side dishes such as gyoza to ryomi summertime dishes—such as tofu and other foods that are refreshingly cool—and even desserts.

Chinese side dishes

When it comes to gyoza, Kibun is particular about the chewy wrappers and juicy filling made from domestically produced meat. Our gyoza are characterized by a generous volume that makes them enjoyably satisfying as a side dish. Our Soup Gyoza in particular is a popular product that is the top seller in Japan in the chilled gyoza category. We also offer products, such as grilled gyoza, that can be easily cooked in three minutes, and nikuman (steamed meat buns) that are popular because of their volume.

Sugar-Free Noodles

Made from tofu lees powder and konjak flour, Kibun's Sugar-Free Noodles allows people to eat noodle dishes with peace of mind because it is popular with those who are careful about eating sugars and those who want to be healthy and attractive
To expand the range of ways they can be arranged, we sell three types of noodles: flat, round, and thin noodles, as well as noodles with soup cups included so they can be eaten easily.

Ryomi: Summertime dishes that are refreshingly cool

Having the appearance and texture of somen noodles, Kibun's Tofu-somen—healthy noodles that only need to be drained to be eaten—is a long-selling product that has many fans.
Kibun lends flair to dining tables in the Japanese summer with products that are refreshingly cool, such as Tofu-somen, Isokobachi (noodles made from seaweed and konjak), and flavored tofu-like products, such as goma-tofu (sesame tofu).

Egg products

We supply a wide variety of egg products, such as tamagoyaki (rolled omelets) and marinated boiled eggs.
Kireteru Atsuyaki Tamago is perfect for bento lunch boxes and side dishes because people can enjoy the soft texture of tamagoyaki made with dashi stock at a reasonable price, and without the trouble of having to cut it.

Dessert

Kibun's Calorie Light Series has a strong reputation for low calories while providing volume. The fact that these can be stored at room temperature is another reason for their popularity. The lineup also includes traditional Japanese sweets such as kuzu mochi (kudzu starch cake) and amazake (a sweet drink made from fermented rice).

Delicacies and unagi (eel)

“We want to make it possible for people to enjoy soft and warm unagi even at home.” From this inspiration, we created boil-in-the-bag kaba-yaki, Unagiya (eel grilled in a soy-based sauce) in 1979. In addition, Kibun's shiokara (salted seafood) is made using a method that enhances the flavor with natural seasonings, so customers can enjoy the sweet taste and texture of squid.

Osechi

Kibun is particular about preserving traditional Edo-style Japanese New Year foods called osechi. With our kamaboko, we make certain to create a supple springiness with an enjoyable texture, and for our date-maki, we created a soft texture almost like a castella sponge cake.

Osechi tiered food boxes

At the end of the year, we sell osechi packed in nested boxes (called ojuzume) through our online store and via distributors. We offer several types, including ones for different numbers of people, ones for those who are concerned about their health, and even ones that feature popular characters for families with children.
The character-themed ojuzume boxes—available once a year—are especially popular for their original designs

Osechi sets

We have developed a number of osechi sets, including basic sets containing kamaboko, date-maki, kurikinton (a sweetened mixture of boiled and mashed chestnuts), konbumaki (fish wrapped in konbu seaweed and boiled), and kuromame (sweetened black soybeans), all of which are prepared quickly, as well as sets containing extra kurikinton to meet customer requests, and sets with a smaller quantity.
In addition, we are helping to spread knowledge of Japanese New Year's culture by providing sets with leaflets on how the boxes are packed and the history behind the foods for those who are trying osechi for the first time.

Various osechi products, such as kamaboko and date-maki

We have a wide range of individual osechi products, ranging from staple items such as kamaboko and date-maki to grilled and vinegared items and yosemono (dishes molded with agar-agar).
We offer one of the largest ranges of food items in Japan, including the Amadai (tilefish) series made only with Japanese ingredients, and the Half-the-Sugar and Half-the-Sodium series for the health conscious.