We support the bright, healthy lifestyles of our customers by providing foods that are both delicious and exciting.

Kibun aims to provide great tasting, high-quality and safe products that customers can use without worry.

LeftSide:Representative Chairman&CEO
Masahito Hoashi /
RightSide:Representative President&COO
Hiroshi Tsutsumi

Kibun puts every effort into the provision of the highest quality products and the development of new products in the key categories of fish paste-based products, side dishes and Osechi (traditional Japanese New Year foods). We have worked to strengthen production control and hygienic management, prioritizing safety so that our customers can eat with peace of mind.

Kibun has a duty to respond to diversification in dietary habits and to make sure food traditions gets passed down to future generations.

To this end, we meet needs resulting from differing dietary habits by offering products that help maintain and promote health that have a limited sugar and salt content, such as Healthy Noodle, as well as products that respond to the trend in simplification in line with changing lifestyles, such as the increase in working women. At the same time, over many years we have sought to convey the preciousness of ancient Japanese traditional culture and the magnificence of Japanese cuisine, which has been recognized as a world cultural heritage.

Kibun was founded on the principle of doing everything with a sense of appreciation.

The food industry is built on appreciation—an appreciation of nature’s bounty (raw ingredients), an appreciation for customers who consume products, and an appreciation of everyone involved in the logistics of delivering these products. Our Heart Flower logo symbolizes our appreciation and is a sign of our firm commitment to continue operating with this in mind.

Based on this commitment, we seek to create social value underpinned by our appreciation of our customers. Keeping in mind our mission to support the bright, healthy lifestyles of our customers by providing foods that are both delicious and exciting, we will continue striving to enhance corporate value through the development of a broad range of food-related businesses.

The feelings contained in our Heart Flower logo

Kibun’s logo is the Heart Flower. It comprises three hearts—representing us (the manufacturer), our distributors, and our consumers—and expresses the importance of heart-to-heart contact, the splendor of partnership, and our gratitude.

The Kibun brand is our guarantee of quality

Kibun’s Manufacturing
Philosophy

Back in the days when oden ingredients and hanpen were sold without packaging, no matter how excellent the quality, products could not be distinguished from the competition once they were displayed in the store. “Kibun’s products are outstanding!”—With supreme confidence in the quality of our products and a sense of responsibility, in 1951 we started selling products emblazoned with the Kibun brand, because we wanted customers to learn just how great the Company's branded products were.

This enabled customers to recognize the Kibun brand anywhere at a glance. Conversely, if there was a problem with a product, the Company would lose customers’ trust, and so we maintained a steadfast commitment to a quality-first philosophy. The Kibun brand makes clear that we take responsibility for guaranteeing the quality of our products. Although nowadays the process of imprinting the brand is automated for some products, we still strive to produce high-quality products, keeping in mind the tradition of times past, when the brand iron was pressed by hand with the greatest care onto each product one by one.

Kibun Foods Inc.

Directors and Audit & Supervisory Board Members