The Kibun Group operates a diverse array of businesses centered on chilled food, principally surimi-based products.
All companies face a constant need to keep pace with the changing times. This not only involves responding to prevailing demands, but also anticipating them, as well as operating in a way that is compatible with community expectations.
At Kibun, we have thought seriously about dietary habits, and have proposed modern new culinary styles that reflect modern demands. We do this because we always think from the perspective of our customers before acting and because we have a commitment to renewal and exploring new challenges, which continually drives us to create something new. Our approach in this respect has not changed since our foundation.
Today, freshness is seen as a critical element of corporate activities. We encourage each of our employees to carefully analyze changes in customer intentions, technical developments, and the natural environment-taking care not to miss the smallest detail- and then to move in the right direction based on prompt judgment and action.
We firmly believe that a food is not truly good unless it is safe, and that we must deliver tasty food as promptly as possible to our customers. Motivated by these convictions, we will never cease the efforts we make each day in all of our business activities.

Masahito Hoashi
President