Division Information
Distribution, Information, and Marketing
Bringing fresher and more delicious products to home dining tables through the Kibun network.
It was 1972 when Kibun established Japan's first low temperature distribution center in Heiwajima, Tokyo. Since then Kibun has achieved the integration of low temperature control into all distribution processes from pickup through sorting, picking, and delivery in order to bring fresh and delicious products to customers across Japan. As a pioneer in chilled distribution Kibun has earned a high degree of confidence from all quarters with its comprehensive logistics system driven by its own information technology and network.
Logistics network covering all of Japan
Today, this distribution network function is operated by Kibun Fresh System Co., Ltd., a Kibun subsidiary. In this way, Kibun ensures fast and reliable delivery of its products through smooth operation of distribution centers located throughout Japan.
The important thing for getting more customers to enjoy Kibun's products delivered to stores in this way is to conduct a variety of sales promotions. Kibun ambitiously provides sales promotion plans that pleasantly surprise customers and works with retailers to make appealing point-of-sales suggestions. From here on, Kibun will continue to carry out sales promotions including the above as well as making planogram suggestions and menu suggestions based on diverse data.
A convention for products related to Japan's traditional New Year's celebrations
Convention display showing some 50 varieties of kamaboko (surimi fish paste steamed on small wooden boards until firm)
Sales counter for fish paste-based products laid out for Sasakama Day (sasakama is grilled kamaboko fish paste molded into leaf shapes)
A sales outlet directly operated by Kibun that carries an assortment of products made with the finest ingredients of the season
The Tsukiji Kibun store is a landmark in Tokyo's Tsukiji district, where Kibun was founded.